Dairy farmer and son New Zealand dairy farm
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Make smarter on-farm decisions with actionable veterinary insights based on the data collected by your automated animal monitoring devices, such as smart cow collars or tags.

Cow collar technology is revolutionising the way dairy farmers care for their cows. With so much data now at your fingertips, it can be hard to know if you’re getting the most out of your investment.

CowSmart is a Vetlife consultancy service that specialises in analysing data from automated animal monitoring devices. We marry our veterinary expertise with the information generated from your cow collars or tags to deliver immediate results.

Save time and make better informed decisions

Smart cow collars and tags generate a wealth of valuable data that often goes unused as it takes specialised analytical knowledge to decipher it.

There is a huge opportunity to use the data from your animal monitoring system to gain a better understanding of your specific farm operation, manage your cows more efficiently and review choices made throughout the season.

Sample repro report

How CowSmart can help you

Your farm is unique. So, we offer a bespoke service that can be tailored to suit your needs, ensuring that you are maximising the performance of your cows.

CowSmart services include:

Health alerts and transition cow management in spring

A targeted and proactive approach to mating

A comprehensive, online reproductive analysis of whole-season data

Crop transition support and performance reviews for multi-farm businesses.

We collaborate with all automated animal monitoring distributors within New Zealand and will work with the animal monitoring system that you use on your farm – whatever the cow collar or tag brand, wherever you are.

Meet the team behind CowSmart

The CowSmart team is supported by over 50 years of veterinary experience.

It includes senior veterinarians and data analysts so you can be assured that the reports you receive are accurate and reliable.

Line Ferriman – DVM. Analyst and Data Manager

Line (pictured right) graduated as a Doctor of Veterinary Medicine from her native Denmark in 2014. She has since gone through the process of transferring her degree to New Zealand and been a member of the Vetlife team since 2017.

Line is a self-declared geek and passionate about how to best apply veterinary science to real-life farming. Privately, Line and her husband Hayden own and operate a dairy farm near Hinds, milking 700 cows.

Kelsey Burborough – Data Analyst

Kelsey conducted post-graduate research in biological science at the University of Auckland, in association with New Zealand’s largest dairy cattle breeding company. She is now applying her analytic and computation skills to assist Vetlife and CowSmart.


Dairy consultant on farm

Considering Cow Collars?

There are many considerations to take into account.

Cow Collar Comparison Chart by CowSmart

Download our helpful cow collar comparison chart to work out which one is right for you!

Want to know more about cow collar technology?

Join the Cow Collar Community NZ group on Facebook

To provide a forum for farmers, rural professionals or any member of the public with an interest in animal monitoring, we have created a Facebook group, the Cow Collar Community New Zealand. This is a private group for discussion, information and sharing of experiences related to cow monitoring in New Zealand. This is a good source of general information on cow collars and tags and a place to connect with others interested in the animal Monitoring space.